An email list is your biggest secret weapon to reaching your customers effectively. Think about it - what if social media dissolved tomorrow? You’d have no way of contacting your customers that you’ve worked hard to cultivate and turn into fans. The only recourse [...]
As business owners, it’s hard to separate yourself from your work. It’s your baby. Long nights with lots of heartache, hard decisions, and sacrifices makes it hard to separate yourself from your business. So when someone unsubscribes from your email lists, it feels personal. [...]
“Too often the shortcut, the line of least resistance, is responsible for evanescent and unsatisfactory success.” - Louis Binstock Keep this quote in mind the next time you start thinking about buying an email list. The temptation can be great, especially if you are new [...]