About Jessica Biblis

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So far Jessica Biblis has created 7 blog entries.

6 Reasons Buying an Email List is Bad for Business

“Too often the shortcut, the line of least resistance, is responsible for evanescent and unsatisfactory success.” - Louis Binstock Keep this quote in mind the next time you start thinking about buying an email list. The temptation can be great, especially if you are new [...]

The 5 W’s of Facebook’s Website Custom Audience Pixel

Read this quick, 3-minute blog post for the who, what, where, when, and why of Facebook’s Website Custom Audience Pixels The Website Custom Audience Pixel is a powerful component of Facebook’s advertising platform that lets you create Facebook Ads that target people who have visited [...]

Pinterest Updates: Direct Messages and More

Last week, Pinterest announced two updates that affect how business are seen on Pinterest and how they can communicate with their followers.   Pinterest logos get a slight makeover The first update, while small, is mighty important. The way profile images appear has changed from [...]

13 Reasons Why Not to Use a Personal Email Account for Email Marketing

Sending marketing emails to your customers from Outlook, or any other personal email service provider, may seem innocent enough. No harm, no foul, right? Actually, it's quite the opposite. Not only does it violate major laws, it can have some negative effects on your business, [...]

Celebrate Independent Retailer Month

Ah, July! Long summer days, cookouts and campfires. Fireworks, celebrations and the red-white-and-blue. It's the time of year in which we reflect on what it means to have our independence as a nation. But for hundreds of thousands of small businesses across the country, July [...]

The Difference Between Facebook Advertising and Promoted Posts

After many years of skepticism, Facebook has proven to be a successful marketing vehicle for thousands of store owners. Whether it's through relationship building, exclusive promotions, product announcements or direct sales, Facebook is full of features to help you reach your loyal customers while [...]