It's not enough just to make a killer product - it also needs to be presented and packaged in a way that will attract consumers to purchase it. The colours and materials used to package a product could make or break a potential customer's purchasing [...]
Keeping your profits organized when running a small retail business can be a daunting task. Most small businesses never survive for long in the market because they either don’t make profits or run into losses from year to year. According to small business data compiled [...]
The role of live chat in customer engagement has evolved from being merely about troubleshooting to preempting the customer's needs and proactively addressing them. In fact, live chat software can safely be considered as the most underrated element in your digital marketing campaign success. Consider [...]
We are already aware of Search Engine Optimization and how it will make our website score higher on Google search results — allowing you to gain more clicks and sales from your website. Do you consider a voice search program for SEO, though? With voice search becoming [...]
We are witnessing the digital revolution take shape right before our eyes. Most consumers are relying on search engines such as Google and Yahoo to get information about a selected industry or products. Online customer reviews are becoming more and more relevant, gradually edging out [...]
As an entrepreneur, it is imperative to ask yourself about the importance of project management. How can it make your business successful? Sure, the answer to this question varies from one entrepreneur to another. But project management needs structure to make your business grow. This [...]
If you have a business online, rankings and conversions matter most to the nature of your business. For an e-commerce store to thrive online, it should gain all the attention that it could get from target users. Thus, it is crucial to have an effective [...]
According to Microsoft, 56% of people worldwide have stopped doing business with a company because of poor customer service experience. This stat clearly shows how poor customer service can hamper your business, and may ultimately result in lower revenue. That’s why it is important to [...]
As the name suggests, a crisis management plan (CMP) is a strategy document that describes the preparedness of a business to respond to a crisis. A crisis in this regard is a critical situation that can potentially jeopardize the reputation or profitability of the company [...]
Small businesses have a unique feel and close-knit culture that's often harder for large companies to replicate. So if you're a small business that's starting to grow, you need to take some precautions to hold onto that. These are five of the ways in which [...]