Cue the jingle bells! Our Winter Workshop for 2015 is almost here! You can stock great products and plan exciting sales, but without a marketing strategy your customers likely won’t know about them! You didn’t start your small business because of your love for [...]
According to a recent study, 78% of shoppers used the internet for research during the holiday season last year. Your customers are making their lists and checking them twice...online. Even if your business isn’t e-commerce, you have an opportunity to make an impact on sales [...]
Catch your customer’s eye with an image carousel Since releasing our website option late last year, one of the most requested features has been a rotating Image Carousel. This September we announced the release of the new Image Carousel for your SnapRetail website! [...]
As business owners, it’s hard to separate yourself from your work. It’s your baby. Long nights with lots of heartache, hard decisions, and sacrifices makes it hard to separate yourself from your business. So when someone unsubscribes from your email lists, it feels personal. [...]
Facebook is slowly rolling out changes to the business page layout. Don’t panic! While not major, these layout changes can impact your customer conversions and make you more successful on social media. Get more engagement from the call-to-action button Since last year, business pages [...]
Last week, Facebook introduced the verified checkmark (✓) for local business pages. It's easy to get your business verified, and ensures that your official page will appear higher in Facebook search results. To verify your page: Click Settings at [...]
Why bother hosting events in-store? They can take up already valuable time above the normal day-to-day operations, and put extra workload on you and your staff. You may worry that if you hold a store event that's under-planned, under-attended and underwhelming, it could actually [...]
In February we introduced the concept of brand identities for the first time. It was our goal to provide you with a way to establish a uniform look and feel across your email, website and social media channels. Since then, we’ve seen many retailers successfully [...]
This post was originally published in Independent Retailer. Nearly 1 billion websites exist out there in the World Wide Web. Millions of those websites have hundreds of individual landing pages. We are not math experts (just marketing ones), but we can assume that is a [...]
It’s difficult to stop busy people in their tracks. You’re lucky if they even notice your store in their daily travels. To attract positive attention to your store you need to have eye-catching displays. The six most important design elements to get people to stop [...]