A guest blog post from our friends at TextMagic Everyone knows that small businesses have an ace up their sleeves when it comes to customer service. They’re small enough to offer a personalized customer experience whereas larger businesses simply don’t have the manpower to [...]
A guest blog post from our friends at Fit Small Business. Every business wants the opportunity to grow, and yet in retail, you can’t always grow by increasing profit margins. But imagine there was a small change you could make to your retail business [...]
A guest blog post from our friends at Unity Marketing On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New York [...]
A guest blog post from our friends at Civic Science Those of us in marketing and media love to over-hype new things. Remember when “location-based” services like Foursquare were all the rage for about five minutes? Today, it’s Pokémon Go. Tomorrow it will be [...]
A guest blog post from our friends at Fit Small Business As a small retail business, one of the hardest tasks is to price your products. Which pricing strategy should you employ? Should you price high or low? What informs your competitors’ prices and should [...]
A guest blog post from our friends at ShopKeep If your retail business is already using POS software, you understand firsthand the benefits of adopting a robust, quality system. But are you aware of the benefits of POS integrations and why they are important? [...]
A guest blog post from our friends at PureChat The perfect customer has hit your site. They’ve cruised effortlessly from the home page to a product listing, and they’re one step away from sealing the deal at checkout. Then *poof* they’re gone... Struggling to [...]
A guest blog by Kate Barrett from Shine a Light Media Do you want to increase your sales? If the answer to that question is a big fat “YES” (which I’m hoping it is!), email marketing is the perfect channel to help you do exactly [...]
An excerpt from "Shipping Nirvana" created by our friends at ShipStation The real challenge when figuring out your shipping strategy is determining a solution that cuts into your margins as little as possible yet remains attractive to your customers. And this is something you're [...]
A guest blog from our friends at Heartland Fraudulent sites are leaving many customers weary of shopping online. Follow this guide for five simple ways to help your checkout page convert more shoppers into buyers. 1. Trust Badges Trust badges are icons or [...]