8 Mistakes to Avoid When Sending Email Newsletters

Email newsletters are one of the most important methods of communication with customers used by online businesses today. By using emails, you can establish a direct channel of communication and supply the subscribers with useful content, information about sales, events, and other perks, and, [...]

Email Marketing for Small Business [PART 2]

Learn about mobile's role in email marketing, design tips, and the basics of autoresponders in "Email Marketing for Small Business [Part 1]." Now you may ask, if email is everywhere and anyone can send it, why do I need an email marketing tool? [...]

Avoiding the Spam Folder

One challenge marketers have is ensuring their email's are avoiding the Spam folder and making it to the inbox. We’re here to help you reach more inboxes! First, let's start by explaining how the spam filter works. There is not one single factor that is [...]