Last week, Facebook introduced the verified checkmark (✓) for local business pages. It's easy to get your business verified, and ensures that your official page will appear higher in Facebook search results. To verify your page: Click Settings at [...]
If your store has been around for a few years, you probably have some loyal customers you know by name. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing and advertising. But there is a [...]
Most of us automatically recognize the golden arches, Nike's swoosh symbol, the apple for Mac products and what they stand for. Branding isn't only important for big name companies, but also a responsibility for small businesses. Just as your personal social media profiles are outlets [...]
Your store may not have a physical "suggestion box," but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can tailor your messaging to resonate with their interests and needs. [...]
If you're looking to boost your business, create some social media buzz and have fun with your customers, contests are the way to go. They are a great way to get your following more involved with your page and to spread the word of your [...]
Great customer service is essential when it comes to building an excellent reputation for your business. According to customer service speaker Shep Hyken, 78% of consumers have decided not to go through with a purchase because of poor customer service. It's long been known that [...]
This post was originally published by Independent Retailer and featured as the cover story in their June 2013 print edition. It's natural for society to push back when change occurs. We all become accustomed to our daily routines and business operations. When a natural routine is [...]
Years ago, your big-box competition had a monopoly on advertising. They inundated potential customers with 30-second television spots highlighting their low prices and must-have products. They followed up with billboards showcasing a season-specific product that their customers could not live without. Soon after that, they [...]