A guest blog from Hannah Spruce of High Speed Training Think about it: We are the first to live in both a digital and physical world. Technology inspires us, entertains us, and informs us. The best marketing should reflect this too. It should be [...]
Emojis - those little symbols appearing in text messages everywhere. However, start to imagine emojis in email subject lines too! In the mess of numbers, letters, email address and more, an emoji can break through the monotony and say, “Here I am! Open me first!” A recent [...]
Some resolutions are harder to keep than others. While we can’t help you lose those last 10 pounds or make you a morning person, we can take your marketing to the next level for the new year. Here are five resolutions you need to make [...]
Rapid technological advances have altered the retail landscape in ways unimagined even a few years ago. Today’s customers are more demanding, informed and unforgiving of failure. As a result, retailers across the world are trying to come up with new, innovative ideas to attract and [...]
Coupons, discounts, and deals, oh my! While providing coupons during the holiday season might seem cliché, there comes a time when coupons are expected by your customers. According to The Social Habit, 70% of email readers open emails from a brand or company in search [...]
When do customers prefer to receive promotional emails during the holidays? When do they typically engage the most with social posts? Do customers typically like to receive information before the big sales start or on the official day? In order to shed some light this [...]
There’s a new type of post in town - Image Carousels! With this latest Facebook update, you’ll be able to showcase clickable, scrolling images in a single post. Bonus! These posts serve as a hybrid between an image share and link share. How do you [...]
The founders of #GivingTuesday say it best, “We have a day for giving thanks. We have two days for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back.” It’s simple! On Tuesday, December 1, donate to your favorite cause or [...]
An email list is your biggest secret weapon to reaching your customers effectively. Think about it - what if social media dissolved tomorrow? You’d have no way of contacting your customers that you’ve worked hard to cultivate and turn into fans. The only recourse [...]
It’s that wonderful time of year when Thanksgiving and Christmas are at war for marketing space. The next few months are key to having a successful end of the year. What better way to drive traffic to your store than with a great holiday event? [...]