When you have a business of any size, having a constant revenue stream is what helps keep you afloat and keep your business up and running. When you first begin your business, however, it can be difficult to reach a certain customer base so that [...]
Small businesses have to face a new reality: the digital world may provide the only support during uncertain times. In 2020, many small businesses faced the risk of bankruptcy and closure due to the pandemic. Despite the promise of economic resurgence in 2021, more than [...]
We are seeing new businesses open almost every day. With the rise of social media, luckily for us, we get to see them online each day more and more. During the lockdown last year, a lot of businesses failed, meanwhile a lot of businesses got [...]
If you could sell your product face-to-face to every customer, would you? The answer is probably a resounding yes. Unfortunately, this isn’t a realistic nor scalable way to effectively grow your business. This desire, though, reinforces the idea that personalization is needed to more proactively [...]
When it comes to social marketing, most people confuse it with social media marketing. Well, let’s start right here first. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to [...]
Whether you own a clothing business or a restaurant, you must look for ways to serve your customers better. For many businesses, selling online is key to adapting to today's challenges. More so now that people want cashless and contactless transactions. If you own a [...]
No matter what your business is peddling, as a retailer, you’ve got to utilize every tool at your disposal to keep pace with your competition. In this digital era, having the right technology can often make the difference between strong and struggling sales — a [...]
Growing your Instagram following needs work, a lot of work. It can be a painful and tiring task to build a following if you don’t know what you’re doing. Instead of shooting in the dark, learning about ways to make a plan of growth could [...]
Instagram has become the number one social media platform in the past 5 years. It boasts engagement from over a billion active users. It is the perfect platform for companies to take advantage of the platform to grow their business and boost brand awareness. However, keeping [...]
Newsletters are a common element of content marketing strategies all over the world. In fact, 83 percent of B2B companies send newsletters to prospective and existing customers on a regular basis. But sending newsletters to subscribers is one thing. Actually achieving success is another. There’s [...]