Customer retention refers to the activities a brand performs to hold regular clients and build relations with them, turning them into loyal customers or brand advocates. While email marketing is one of the most powerful customer retention tools, small business owners in retail often ignore [...]
We are witnessing the digital revolution take shape right before our eyes. Most consumers are relying on search engines such as Google and Yahoo to get information about a selected industry or products. Online customer reviews are becoming more and more relevant, gradually edging out [...]
According to Microsoft, 56% of people worldwide have stopped doing business with a company because of poor customer service experience. This stat clearly shows how poor customer service can hamper your business, and may ultimately result in lower revenue. That’s why it is important to [...]
Advancements are being made in this era at a rapidly fast rate, in fact, such a pace that wasn't even deemed possible in ancient times. For instance, distributing leaflets or leaving flyers on the windshields for publicizing your retail business is a thing of the [...]
Marketing is the backbone of every profitable business and the backbone of marketing is digital marketing. We are living in the age of digitization; where everyone owns a smartphone, where people are interconnected by social media, and where customers are shopping online more often than [...]
54% of customers think companies need to fundamentally transform how they engage with customers. Despite this, it seems an uphill battle for customer experience champions to start new initiatives for such a transformation. Think about it, how can you see the value of customer experience? [...]
Today, we will be taking you through the 5 best email subject ideas for better open rates. Sometimes it takes a little to motivate people to do one thing: click and open the email! Keep reading to find out how you personally can increase the [...]
Running any business is hard work, but the key is to have strong marketing strategies in place. Email is still going strong. In fact, businesses are showing renewed interest in it as a strategy to boost their performance. Email marketing allows you to connect with [...]
Deciding between an ecommerce-specific business and a flagship store can raise a lot of questions. And while there are plenty of resources available about the best way to start an ecommerce website, little information is out there about what to consider when opening a brick-and-mortar [...]
The desire not to risk a large sum of money when starting a business is perfectly justified. Even if you conducted a thorough analysis of the target audience, made sure that your offer will have a response, thought out a business strategy, investing a huge [...]