Post your way to Facebook success! Creating consistent, engaging content for Facebook can be a challenge. That's why we've created the 60/30/10 Facebook Rule. Watch the video below to learn how you can look like a pro on Facebook! The 60 :: Be a Resource [...]
It is no surprise that Facebook is an active and growing social platform with many users (over 1.59 billion users to be exact). For that reason, small businesses continue to use the social site to increase their brand awareness, grow email lists, and more. Now, the "and [...]
Instagram recently announced that it will start showing posts in order of importance instead of chronological order. This is a huge shift for the company as it adopts an algorithm similar to big brother, Facebook. According to Optical Cortex data, Instagram users follow an average [...]
Your business is being Googled Google is the number one search engine used world wide. Prospective customers and existing customers alike google your businesses or services to get answers to common inquiries. These business questions could be “What are today’s store hours?” or “What is [...]
An excerpt from "Shipping Nirvana" created by our friends at ShipStation The real challenge when figuring out your shipping strategy is determining a solution that cuts into your margins as little as possible yet remains attractive to your customers. And this is something you're [...]
Promoting your online store will be an ongoing process, but don’t miss out on the opportunity and excitement of a brand new store. You only launch your store once, so make sure you’re maximizing this freshness and newness! You have a plan. You have the [...]
Picture this. You just took the photo of a lifetime of new inventory that just arrived at your store. This picture is perfectly staged, you’ve found the best natural lighting, and you’re ready to share it on all of your social media platforms. Before thinking, [...]
Analytics: The dreaded word that brings up thoughts of numbers, equations, and all that you hated about high school math. While this is still true for a bulk of the cases (kidding!), understanding the impact your business has on social media is a major necessity in [...]
Verifying your website on Pinterest is an easy way to gain access to additional features, including more in-depth analytics. Follow the steps below to verify your site: 1. Log in to your Pinterest account and navigate to account settings. Click the “Confirm Website” button [...]
Instagrammers rejoice! We can now easily switch between accounts. Gone are the days of logging out of one account, logging into another (and if you’re like me resetting your password because you’ve forgotten it), then logging out, and logging in to the original account. One [...]