A guest blog from Hannah Spruce of High Speed Training Think about it: We are the first to live in both a digital and physical world. Technology inspires us, entertains us, and informs us. The best marketing should reflect this too. It should be [...]
Rapid technological advances have altered the retail landscape in ways unimagined even a few years ago. Today’s customers are more demanding, informed and unforgiving of failure. As a result, retailers across the world are trying to come up with new, innovative ideas to attract and [...]
A guest blog from Cathy Donovan Wagner of Retail Mavens 1. There’s no crying in retail. Every once in awhile, you may find that you made a mistake in your buying. Maybe you reordered one too many times. Perhaps you ordered something in [...]
One of the biggest challenges in retailing today is finding, hiring and training qualified people. Today’s employee turnover is higher than ever. Independent retailers who strive to be the best and sell the most recruit and retain the best. But here is a catch: the [...]
It’s difficult to stop busy people in their tracks. You’re lucky if they even notice your store in their daily travels. To attract positive attention to your store you need to have eye-catching displays. The six most important design elements to get people to stop [...]
This post was originally published on One Step Retail's blog Who is your competition? This is a question I ask my retail customers and typically they respond with a few different company names, but rarely do they respond with Amazon. Amazon’s ability to provide great [...]
I've been in the retail industry for more than 20 years and I can tell you that today's modern shopper is tech-savvy and constantly on the go. With the use of technology implemented in society, shoppers expect retailers to be just as up to date, [...]
Download Our Event Marketing Guide It's no secret that brick and mortar stores are in some serious competition with e-commerce sites. Shoppers can now fulfill all of their needs with the click of a mouse. But where e-commerce companies compete on convenience, brick [...]