Marketing to an offline, local audience is different than marketing to a global, online one. While certainly, digital marketing can help create awareness of your brand with local shoppers, you’ll also need a healthy mix of offline tactics to balance it out. Here are [...]
Marketing blog posts present an ideal opportunity to share ideas and for the audience to gain an insight into the trends and opportunities that lie within the market. With the best marketing blog posts, you can engage and build valuable relationships with your targeted [...]
Retail employee turnover is on the rise – jumping from 76 percent in 2017 to 81 percent last year. Retaining quality employees is an issue that every company faces, and it’s one that directly affects the bottom line. A recent study from WorkJam found [...]
Chances are, most of the time you don’t give a lot of thought to your company’s data, but it’s absolutely fundamental to your success. Without the information you collect and transfer on a routine basis, your business can’t survive. Here’s how to ensure that [...]
Instagram is a fundamental marketing tool for every brand, regardless of the type of business you are dealing with. It’s a perfect combination of visual and textual content that you can use to engage the audience and help your organization grow in the long-term [...]
When it comes to developing revenue for your company, you could join the race to the lowest price...but do you really win if you have little to no profit margin? Customers are motivated by a few factors. Certainly, some are looking for the best [...]
When Nathan Chan made the decision to launch a digital magazine for startup entrepreneurs, called Foundr, he had decisions to make. A key one was exactly where and how to market this “infant.” His choice? Use Instagram exclusively – it was a growing social [...]
Despite newer marketing tactics like mobile or social media getting more attention these days, the fact remains: email marketing is still highly effective for boosting sales. In fact, 81% of marketers say it drives customer acquisition for their brands. But email marketing success starts [...]
Short answer, YES. Negotiation skills are important for small business success. Starting and running a small business requires the skills to negotiate with different types of people and institutions. The best negotiation skills training can help an entrepreneur succeed in business when faced with [...]
A disparity in accountability can present a challenge for the leaders because they can’t simply rely on highly engaged employees when others who are uncommitted are setting a workplace designed to frustrate the engaged team members. Leaders will never achieve a highly engaged workplace [...]