Newsletters are a common element of content marketing strategies all over the world. In fact, 83 percent of B2B companies send newsletters to prospective and existing customers on a regular basis. But sending newsletters to subscribers is one thing. Actually achieving success is another. There’s [...]
Despite newer marketing tactics like mobile or social media getting more attention these days, the fact remains: email marketing is still highly effective for boosting sales. In fact, 81% of marketers say it drives customer acquisition for their brands. But email marketing success starts [...]
Despite the growth of social media, email remains one of the most reliable method of keeping in touch with your users and customers. There is no doubt that almost everyone who purchases your products and services will have an email address, which they will [...]