Many online shoppers use Google to search for products they are interested in buying. As a result, if your online shop is not appearing on the first or second page of the search results, you are in trouble. It is imperative that online shop owners [...]
If you're currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. In recent years, marketing teams have had to deal with the ever-changing rules of SEO and they have also seen [...]
A well-designed website can boost the sales generated by your retail store. However, it is essential that you incorporate a terms of use, terms and conditions (T&Cs) page and a privacy policy page as they will provide distinct legal safeguards for both you and your [...]
If you have a business online, rankings and conversions matter most to the nature of your business. For an e-commerce store to thrive online, it should gain all the attention that it could get from target users. Thus, it is crucial to have an effective [...]
Cyber hygiene might be something that you haven't come across until now. It’s comprised of the steps, methods, and practices that computer users use to ensure system health and security. It draws a comparison to keeping your body healthy by making sure you keep it clean. [...]
Online e-commerce businesses face significant hurdles when it comes to the high cost and logistical challenges involved in customer returns and exchanges. Understanding why a return policy is important, and knowing how to craft one that attracts and retains customers, is essential for the success [...]
When owning an online business, the conversion rate is the feature that has the potential to make or break the company. And, with 47 billion e-commerce sites online already, being the one stand out that people chose to purchase from can be hard to achieve. [...]
Website design can be a daunting process. But in today's digital age, a lot of people expect your business to be found online. Still, some business owners think that they don't need a website. What they don’t know is that it isn't only necessary to [...]
All websites, with rare exceptions, are created in order to be visited by people. And the more there will be, the better. In a general sense, the flow of users to the pages of a web resource is traffic. Commercial projects convert traffic to sales, [...]
You can create a user-friendly and attention-grabbing website, but does it really matter if it fails to rank highly in engine searches? Search engine optimization (SEO) reports show that over 90% of the entire Internet traffic comes from Google, Yahoo, and other engines, so it [...]