It is important to think outside the box on how to make your small business stand out from the rest of the competition. The question is how do you make your small businesses more competitive with their larger competitors? If you own a small business [...]
Instagram is a huge growth channel that virtually every business can benefit from, regardless of industry. But it’s a visual platform, and that means you need to embrace a creative approach that makes your business Instagrammable too. Naturally, high-quality photography is how you achieve this. [...]
In a world where the influence of the Internet is ever-increasing, traditional retail businesses can seem to be under attack. This does not have to be the case, however. What if there was a way to shift your retail business into more of an Ecommerce [...]
According to the FBI's 2019 Crime in the United States report, 62.8% of burglaries are residential. No wonder home security is one of the top priorities of any homeowner. On the other hand, this could mean fierce competition among home security retailers. And this is [...]
Although text-based content plays an important role in marketing, visual content tends to be more persuasive. Most people are better visual learners. This is why it is crucial to use different types of visual content to achieve the desired goals. The following visual content types will allow [...]
Recent years have witnessed the evolution of customer analytics from just-another-statistic to a powerful tool for curating highly personalized customer experiences. Have you ever wondered why the use of website visitor tracking software is becoming a crucial aspect for marketing and sales teams? Customer data [...]
Search engine optimization or SEO is a crucial part of any digital marketing campaign. In fact, it should be your number one priority if you want your content to succeed. Obviously, one of the most important places where you should use SEO is your writing. [...]
Technology has rapidly transformed the world in the past decade, and retail stores are one of those which were largely influenced by it. Over the years, retail store layouts have gone through several changes to enhance the in-store shopping experience and customer satisfaction. This builds [...]
With so much content being produced these days that users hardly have time to consume, you might have observed that organic reach for businesses is on a decline. However, at the same time, social media stories have emerged as a strong proponent that timely released [...]
Social media platforms are extremely helpful and effective in marketing strategies. However, impactful social media marketing strategies require more than posting once a day on a regular basis. Instead, you have to find ways to keep your followers interested and engaged. Though it might seem [...]