If your store has been around for a few years, you probably have some loyal customers you know by name. Many of these customers are part of the Baby Boomer generation and respond well to more traditional marketing and advertising. But there is a [...]
I've been in the retail industry for more than 20 years and I can tell you that today's modern shopper is tech-savvy and constantly on the go. With the use of technology implemented in society, shoppers expect retailers to be just as up to date, [...]
It's no secret that Pinterest has become a part of many of our daily routines. It has also become a huge part of small businesses and their marketing strategies. There are some strategic ways of using Pinterest successfully for your business that goes beyond pinning [...]
Most of us automatically recognize the golden arches, Nike's swoosh symbol, the apple for Mac products and what they stand for. Branding isn't only important for big name companies, but also a responsibility for small businesses. Just as your personal social media profiles are outlets [...]
SEO (search engine optimization), is one of the hottest acronyms in the online marketing world right now. When you have good SEO, search engines like Google will place you higher in their rankings. High search rankings more often than not result in higher traffic to [...]
You don't get a second chance to make a first impression. You've probably heard that saying in some form or another and have been making an effort to ensure that your first impression is a good one. Yet there is one thing that is often [...]
A successful in-store event is the perfect way to drive traffic, get to know your customers and have a great time doing it! Follow these tips to host a store event that will be one for the books. Choose a theme In the beginning stages [...]
Last week, Pinterest announced two updates that affect how business are seen on Pinterest and how they can communicate with their followers. Pinterest logos get a slight makeover The first update, while small, is mighty important. The way profile images appear has changed from [...]
Small businesses are using Twitter as a place to interact with their customers and community, a supplement to their customer service and a place to market their store. It is clear that Twitter is essential for small businesses. A recent survey reports that 72 percent [...]
Your store may not have a physical "suggestion box," but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can tailor your messaging to resonate with their interests and needs. [...]