Introduction

By the end of 2018, Facebook’s ads revenue reached $16.6 billion, despite the 2 percent decline of the average ad price, according to statistics. The reason why the world’s most popular social network can grow its revenue besides the lower income per ad can be explained through the 34 percent increase in ads impressions number, which means Facebook advertisers are getting more work as the time goes by. To keep your business afloat, you should always keep an eye open for means to push the envelope and make the best of your campaign.

Many useful features within Facebook allow you to give your business an advantage over your competitors. In this article, we are going to discuss five little-known marketing features and hacks that you can use to enhance the results of your advertisement on Facebook.

Use Brackets to Make Ads Stand Out

With more than 2.3 billion active users it’s a real challenge to grab the viewers’ attention among all that content that pops up every moment. Since we are yet not able to format post descriptions to bold letters or increase the font, the only thing that’s left to do is place a captivating featured image to get the attention of our audience or hire an essay writer service that could produce a description nobody can miss.

According to the latest research, the average online user attention span is no longer than that of the goldfish, which means we only have a few moments to create an interest in our ad. Cunning advertisers often use brackets to emphasize the key phrase that relates to your content and target audience or calls to action. Per example, start your description with [DISCOUNT MALE SNEAKERS], >>CLICK FOR $20 COUPON<< or any other phrase that you see fit. This way you will make your post distinguishable and raise interest with the viewers.

Ad Placement Feature

It’s not unusual to overlook the ad placement feature when setting up your campaign, which is not the smartest thing to do. When you choose your ad placement channels you have several options, including:

  • Mobile news feed
  • Instagram
  • Audience network
  • Desktop newsfeed
  • Desktop right column
  • Mobile devices type

Check your Google Analytics to see which channels drive the most traffic to your website and push your ads through platforms with the highest number of visitors. Furthermore, take into account that Google’s AdBlocker alone has more than 10 million downloads, which means your ads could hit a wall with most desktop users.

Mobile internet traffic is on the rise, taking over more than two-thirds of the overall internet usage. This should be the pressure point for most advertisers, however, if your audience is on the desktop there’s no point in fishing for mobile users.

Always Lead Audience to Your Website

Facebook collects all sorts of data, however, there are a few things that remain a secret even from this powerful platform. Whether or not a user will perform desired actions on your website is not a piece of information available to Facebook. However, what Facebook does know is who among its users will most likely click on the link to your website. Therefore, instead of using the default Conversion-optimized Ad delivery, set your goal for Link clicks to your website. This way, you improve the chances for higher traffic, which is the first level of conversion and the rest is up to the quality of your content.

Use Scheduled Ads to Make the Most of Your Budget

By default, Facebook schedules your ads to run all the time for the duration of the campaign. Analyze your target audience Facebook activity to learn when it’s the most effective time of the day for your ads to hit the monitors. According to Sproutsocial, there’s a different timeframe for each industry when it’s most useful to schedule ad placement.

This way you can save your money and invest in ordering promotional content from agencies like Best Essay Tips or some other among numerous custom writing services to further enhance the quality of your marketing campaign. The combination of authentic content and perfectly timed advertisement is a one-way ticket to success.

Pages to Watch Feature

Facebook allows you to create a list of up to 100 pages that you can use as a reference for your activities. Click on the Insights tab and scroll down until you reach Pages to Watch feature and use Add page button to create a list of your competitors and see how they’re performing with each published post. This is an amazing way to see which topics are interesting to the audience or what type of content works best so you could develop an effective post that will engage your viewers.

Conclusion

These pieces of advice allow you to make the best of your Facebook campaign by using simple hacks and little-known features to fine-tune your ad placement. The more you adjust the campaign, the better the chances to reach your goal. Facebook is a massive online community and it takes every trick in the book to get on top of the competition.

 

Becky Holton is a journalist and a blogger at essay writing service australia. She is interested in education technologies, best paper writing service reviews, best essay help and is always ready to support informative speaking. Follow her on Twitter.