Social media platforms are extremely helpful and effective in marketing strategies. However, impactful social media marketing strategies require more than posting once a day on a regular basis. Instead, you have to find ways to keep your followers interested and engaged. Though it might seem like a tough process, it’s all about creativity. Consider some of the best ways to bring out more creativity on your social media platforms.

1. Do Planned Live Broadcasts

If you’re using a platform like Facebook, Instagram, or YouTube, the algorithms tend to appreciate when content creators do live broadcasts on a regular basis. Whether you choose to go live for 30 minutes for once a week, two days a week, or every day, live broadcasts can help you get in touch with your followers, build your following and become more creative.

The reason why your creativity can flow more is that as you engage with your followers, you’ll gain a better understanding of what they want from you. As they ask questions, take note of those questions. Use them when you’re producing content in the future.

2. Introduce Your Team

If you’re a one-person show, that’s fine. Introduce yourself to your new followers on a monthly basis in a post. You can talk about what your business provides, some fun quirks or interests about yourself, and a prompt for people to comment below with a fun fact about who they are. If you have more people on your team, you can rotate with the introductions of each team member. You can include this feature once a week when you have two or more people.

With each introduction, provide new details about the person. If you have three employees, you and each employee will be introduced to your audience once a month. Hopefully, as your brand grows on a daily basis, there will be new people following your brand. As a result, the introductions won’t feel monotonous.

3. Focus on One Platform

Especially when you’re just starting out, avoid the temptation to spread your brand across a bunch of platforms. Cross-promotional efforts are challenging on their own. While you eventually want to get to that point, start by mastering one platform. As you’re able to add people to your marketing team, begin to dominate other platforms. When you’re first getting started, focus your creativity on one area.

That will help you to explore all of the ways you can utilize that platform to the fullest. If you choose to dominate Instagram, learn about how to use the Instagram Stories, Reels, and filters. Learn how to create interesting videos with tools like an online video looper. Develop color schemes that separate your brand from the rest. When you’re trying to figure out how to master Instagram, Twitter, and Facebook, you’ll become so focused on the technical side that the creative side will naturally suffer.

4. Share Behind-the-Scenes Footage

Fans and followers love to feel like they’re receiving exclusivity. One of the best ways to provide this is through sharing behind-the-scenes footage on an occasional basis. If you do it all the time, it won’t feel quite as exclusive. Don’t share sneak peeks of a photoshoot before you release it.

Instead, share the behind-the-scenes footage after you’ve completed the photoshoot and the launch. If you worked with a specific photographer, interview that photographer on their process as you share video footage of the shoot they worked on.

5. Post Inspirational Quotes

When you don’t have a lot of content to share, plan to include inspirational content as well. Whether you’re sharing motivational quotes or snippets of inspiring YouTube interviews, make it relatable to your brand. If you’re running a business that sells exercise equipment, quotes about pushing through a workout or putting down the cookie to drink a protein shake will be some of the best content for your audience.

If you’re running a business where you sell online courses on financial literacy, share quotes that include statistics, success stories, and financial tips in order to inspire. When someone feels inspired by a post you’ve published, they’ll hit the like button. They’ll also either bookmark it for further review or share it with their audience. Either way, it’s helping you remain engaged in the creative process as you grow your brand.

 

Once you get those creative muscles pumping with these tips, it’ll be a lot easier to cultivate a cohesive and exciting social media presence. Don’t worry about making sure every single detail is perfect. It’s okay to grow as you go. As you produce content and get a better understanding of what your audience likes, you can fine-tune the process and the posts. Just get started. The best way to become creative is to actually create!

 

 

 

 

Regina Thomas is a Southern California native who spends her time as a freelance writer and loves cooking at home when she can find the time. Regina loves reading, music, hanging with her friends and family along with her Golden Retriever, Sadie. She loves adventure and living every day to the fullest.