How to Create Effective Social Media Guidelines for Your Business

When your business needs an uplift to be recognized as a brand, social media guidelines play an integral role in improving your current marketplace. From maintaining an effective business framework to creating better social media strategies, every possible approach that helps you grow your business [...]

What to Look for When Choosing A Retail Space to Lease

If you are a retailer and looking for a retail space, you need to consider various factors before making up your mind. Retail space is a physical location where customers purchase products and services. Retail spaces are found in the suburbs, metropolitan areas, and shopping [...]

5 Tips and Tricks to Attract Customers to a Retail Store

Most retail companies focus their attention on eCommerce and tools that help them increase traffic, which is great if you want to attract customers. However, what about the traditional methods of retail marketing? What about the brick-and-mortar stores? Is retail going to become an exclusively [...]

Why Understanding Your Audience Is So Important To Successful Marketing

Every retailer needs to market its wares: that’s been true since the very beginning. If you set up a stall in a marketplace full of other sellers, shoppers aren’t going to inevitably migrate towards you because they can somehow sense the quality on offer. They’ll [...]

7 Effective Ways to Boost Customer Retention With Emails

Customer retention refers to the activities a brand performs to hold regular clients and build relations with them, turning them into loyal customers or brand advocates. While email marketing is one of the most powerful customer retention tools, small business owners in retail often ignore [...]

Purchasing an Old Retail Space? How to Upgrade Before Opening

Let’s say there is a store that you’ve been eyeing for a while now because of its location and customer traffic. You’ve given the owner multiple offers without any luck. After years of operation, the store owner decides that it’s finally time to sell. The [...]

Financial Considerations for Your Small Business During Uncertain Times

With so much change and uncertainty going on in the world, business owners all have one thing in common—they must be on their toes, ready to adapt if they want to maintain standards for safety and remain in business. Although the future of many small [...]

How to Design the Interior of a Green Retail Space

Every year, more businesses are joining the fight to save the planet and prioritize sustainability. While LEED certification is an excellent start, it’s only the beginning. If your company values keeping itself green, there are a variety of ways you can incorporate sustainability — including [...]