A new age of media is coming to your social networks, and video is the newest promotional tool. Have no fear; you do not have to be a videographer or invest money in an expensive video camera to promote your store. Social media has made [...]
We've finally arrived at the single digits of the Christmas countdown. The next few days will prove to be some of the busiest of the year. So how can you squeeze in last-minute marketing ideas to move merchandise and increase sales? Read on to learn [...]
Facebook, Twitter and Pinterest are social media staples for your business. Add Instagram and you're expanding your reach into a larger social community. Small businesses are joining Instagram to share pictures and short videos of products, store events and store happenings. Simply download the mobile [...]
Small Business Saturday was created in 2010 by American Express to encourage customers to shop at small, local stores. From there, the event grew. In 2012, Americans spent an estimated $5.5 billion on Small Business Saturday. To many, this year's event on Nov. 30 fell [...]
As if the team at Pinterest needed to give you another reason to want to pin! The social network's newest feature, Place Pins, was designed to plot pins on specific locations on a map. Not only will this new feature help your small business [...]
There's nothing more aggravating than losing something. Your keys. Your wallet. And certainly your mind. But when you start to lose Facebook fans, it's not only aggravating, it's detrimental to your business. You worked hard to build your Facebook following, so don't let a few [...]
After many years of skepticism, Facebook has proven to be a successful marketing vehicle for thousands of store owners. Whether it's through relationship building, exclusive promotions, product announcements or direct sales, Facebook is full of features to help you reach your loyal customers while [...]
We've all seen them; businesses on Facebook running contests on their walls without a third party app. "Comment here to be entered to win!" Or, "Like and share this post to be eligible to win!" You may be angered that these pages are not following [...]
Download Our Event Marketing Guide It's no secret that brick and mortar stores are in some serious competition with e-commerce sites. Shoppers can now fulfill all of their needs with the click of a mouse. But where e-commerce companies compete on convenience, brick [...]
Your personal calendar, whether digital or paper, is used for more than a reminder of the time and location of your dinner date next Friday. It's where you note when your bills are due, where the birthdays of your friends and loved ones are stored [...]