If you are a small business owner, and you still haven't established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your [...]
Nowadays, starting a business is easier than ever, but developing it into a successful and evolving company is no easy fit. The digital world provides the perfect opportunity for you, with no cost, to expand and develop your business. Everyone is online, making the social [...]
When you have a business of any size, having a constant revenue stream is what helps keep you afloat and keep your business up and running. When you first begin your business, however, it can be difficult to reach a certain customer base so that [...]
Whether you are just starting up or you've been in business for some time, you probably want to do everything possible to grow your business. While this is possible, it requires focus, effort, dedication, and the right strategies. With the increased competition in various industries [...]
Small businesses have to face a new reality: the digital world may provide the only support during uncertain times. In 2020, many small businesses faced the risk of bankruptcy and closure due to the pandemic. Despite the promise of economic resurgence in 2021, more than [...]
We are seeing new businesses open almost every day. With the rise of social media, luckily for us, we get to see them online each day more and more. During the lockdown last year, a lot of businesses failed, meanwhile a lot of businesses got [...]
During the pandemic of 2020 tens of thousands of small businesses moved online. Nearly 80% of their owners made the necessary adjustments to operate in a virtual environment. In some cases, it was done with so much haste that things were missed. Hence, small businesses [...]
Gathering feedback is an inevitable result of running a business. Whether it’s through social media channels, comment forms, support tickets, or simple emails, your actions will attract praise or criticism from your customers regardless of whether you welcome it. You should welcome it, of course: [...]
If you could sell your product face-to-face to every customer, would you? The answer is probably a resounding yes. Unfortunately, this isn’t a realistic nor scalable way to effectively grow your business. This desire, though, reinforces the idea that personalization is needed to more proactively [...]
When it comes to social marketing, most people confuse it with social media marketing. Well, let’s start right here first. Social marketing isn’t social media marketing, such as marketing on Facebook, Instagram, Linkedin, etc. There are times where social media platforms will be used to [...]