christmas in july marketing ideas for small business

Give your summer sales a boost with a Christmas in July event! Having an in-store event doesn’t always have to be about steep discounts. Hosting a themed event will give your customers a reason to visit your store and shop. Here are 7 Christmas in July marketing ideas to stir up some holiday excitement, move old inventory, increase summer sales, and more.

7 Christmas in July Marketing Ideas for Small Business


It’s halfway through the year and December will be here before you know it! Encourage your customers to get a jump start on their holiday shopping with a Buy One, Stash One promotion. This is perfect for products that make great gifts, are great repeat purchases, or are customarily bought in pairs.


Christmas is synonymous with the season of giving, but that spirit can fall flat during the rest of the year. Give back to your community during the summer with a Buy One, Give One promotion. With every purchase, donate money or items to your local food bank or another community organization.


Host a party! An open house is a great way for both new and old customers to learn about your business and
see what you’re all about. Encourage customers to bring a friend! Open Houses are also a great way to add new
people to your mailing list. Complete the Christmas in July theme with holiday music, decorations, refreshments,
cookies and more.

Download all 7 Christmas in July Marketing Ideas