At SnapRetail, it is our mission to help independent retailers reach their customers, build their brand and grow sales through smart online marketing. In an effort to support our customers, we welcome an exciting addition to our content library: Brand Identity- available to all subscribers.
A store’s brand identity is the visual representation of their business and how consumers perceive it. When establishing your store’s brand identity you may consider the following:
- How does the look and feel of my store’s online presence make my customers feel?
- Is my website easy-to-use?
- Do my customers respond well to my emails?
- Is my online marketing smart, consistent and aesthetically pleasing?
A strong brand identity helps independent retailers communicate their messaging effectively and build trust among their customers.
Establishing a brand identity consistent with your logo, branding and overall marketing strategy can be difficult. We aimed to lessen the stress by adding Brand Identity to our roster of content categories.
Under this category you will find several different brand identity themes. Take a look around and decide which one fits your business best. In the coming months there will be new themes added under this category. For now, each theme will have an email template series, a website theme, social posts and more – all with your very own brand identity!
See below a sneak peek of the brand identities we’ve put together to kick-off this new category and change the way you market your business.
Brand Identity – Blush
First, our new Blush theme is the perfect fit for a store that strives to portray a bold and feminine personality. The pairing of the color palette and choice of fonts come together to create a brand identity that is sure to win over your customers.
*HINT: The perfect web theme to use with this brand identity is: BLUSH
Brand Identity – Indie
Most independent retailers want to stand out and with SnapRetail’s Indie brand identity they can do just that. This theme was designed to portray a trendy look and feel. Cool colors and neutral textures blend together to showcase your store’s products and messaging in a way that customers will truly appreciate.
*HINT: The web theme NEUTRAL TONES, compliments this brand identity best!
Brand Identity – Modern
If clean and cutting edge describes your store – then our Modern brand identity is your perfect fit! With subtle geometric patterns and clean font, your products will have a chance to shine.
*HINT: Choose web theme GEO for a consistent brand identity.
Incorporating a consistent look and feel via your new brand identity will strengthen the connection you have with your customers as well as the integrity of your business.
SnapRetail is packed with templates that expand outside the realm of these brand identities and they’re just as effective and professional. The brand identity templates can be used for the majority of your emails and other SnapRetail templates can be used to “fill in the gaps” and add some flavor to your messaging. For example, send out brand identity templates to announce a sale, invite your customers to an event or show off your new arrivals; then “fill in the gaps” by using holiday, seasonal or shop local templates.
The brand identity category allows you to take your branding to the next level by providing you branded social images (see below).
It’s important to keep your brand consistent across your website, email efforts and social media in order to resonate with your customers.With the addition of the brand identity category, we hope to provide our customers with even more of the necessary resources for success. Our dedicated team is working around the clock to bring you the latest and greatest tools to help build your brand and and grow sales. Stay tuned for more exciting SnapRetail announcements and improvements.
With the addition of the brand identity category, we hope to provide our customers with even more of the necessary resources for success. Our dedicated team is working around the clock to bring you the latest and greatest tools to help build your brand and and grow sales. Stay tuned for more exciting SnapRetail announcements and improvements.Log in now to see the new brand identity content for yourself!
Log in now to see the new brand identity content for yourself!