About Hannah West

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So far Hannah West has created 21 blog entries.

Social Media Branding: What it is and what YOU need to know!

Most of us automatically recognize the golden arches, Nike's swoosh symbol, the apple for Mac products and what they stand for. Branding isn't only important for big name companies, but also a responsibility for small businesses. Just as your personal social media profiles are outlets [...]

Twitter for Business: Getting Started on the Right Foot

Small businesses are using Twitter as a place to interact with their customers and community, a supplement to their customer service and a place to market their store. It is clear that Twitter is essential for small businesses. A recent survey reports that 72 percent [...]

Customer Feedback for Small Business

Your store may not have a physical "suggestion box," but there are many new ways to find helpful feedback that may not be so obvious. The more you know your audience, the better you can tailor your messaging to resonate with their interests and needs. [...]

Adding Personalization to Your Email Marketing

Personalizing customer emails can help you build loyalty and strengthen relationships with your customers. That's why we've added new features to make it easy for you to collect customer information, create lists and send beautiful emails to your customers. By adding a personal touch to [...]

Take Your Customer Service to Social Media

Great customer service is essential when it comes to building an excellent reputation for your business.  According to customer service speaker Shep Hyken, 78% of consumers have decided not to go through with a purchase because of poor customer service. It's long been known that [...]

Marketing with Instagram

More than 16 billion photos have been uploaded to Instagram since its inception, quickly earning recognition as the number one photo sharing social network. Retailers around the world use Instagram to share photos of their staff, store, products and events in order to gain a [...]

Beat Out the Big Boxes: Integrating Email & Social Media

Years ago, your big-box competition had a monopoly on advertising. They inundated potential customers with 30-second television spots highlighting their low prices and must-have products. They followed up with billboards showcasing a season-specific product that their customers could not live without. Soon after that, they [...]