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HAPPY FEBRUARY BIRTHDAYS FROM VARDY'S!
Happy Super Bowl Weekend and Happy Birthday to everyone born in February! As we inch closer to Valentine's Day, Vardy's Jewelers is here to help you supercharge your gift giving for the year's most romantic holiday. We offer a convenient "wish list" feature on our website so your sweetheart can create a short list of favored items for you to choose from, all from the comfort of home.
February's birthstone is the Amethyst. When choosing amethysts, it's important to know how the 4 C's (cut, carat weight, color and clarity) affect a gemstone's price. With this in mind, each month our experts will offer helpful tips for choosing birthstone jewelry (see below).
Amethyst Fun Facts
- St. Valentine, the patron saint of romantic love, wore an amethyst ring carved with the image of Cupid.
- In gem localities such as Brazil, amethyst sometimes forms in hollow, crystal-lined geodes so large you can stand in them!
- Amethysts are traditionally worn to guard against drunkenness and to instill a sober and serious mind.
Want to learn more about amethysts? Click here to learn more about this fascinating gemstone.
Warm regards,
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Need an expert hand in selecting the perfect Valentine's Gift for the one you love?
Be a gift-giving MVP this year by clicking the image above to get started.
(and find out what jewelry item is the most gifted on Valentine's Day)
While you're there, check out our recent website makeover!
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BROWSE OUR FEBRUARY FAVORITES
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BUYER'S GUIDE: AMETHYST
WHAT TO LOOK FOR: COLOR AND CUT
When searching for amethysts, the first thing to look for is color. The best amethysts are strong reddish purple or purple, with no brownish or bronze-colored tints. There should be no noticeable color zoning when you look at the stone from the top. Too dark in (purple) tone and the amethyst might appear black in low lighting.
Another major factor when looking for amethysts is how they are cut. Like diamonds, the cut is very important. Most faceted amethysts lack visible inclusions however minor inclusions may be acceptable if the stone is richly colored and otherwise high quality. Remember that losing carat weight in the gem business costs stone cutters money. This means that sometimes a cutter will cut for weight and not brilliance. At Vardy’s, we stock only the finest amethysts from around the world, choosing them based upon exceptional color and quality.
If you have questions about amethysts or other gemstones, please ask us! We want to make sure you have all the information you need when making a purchase.
Remember to bring your fine jewelry in at least twice a year for stone/setting checking and professional cleaning—not only is it a great excuse for us to see you and say hello, it will also keep your cherished pieces in tip-top shape!
AT HOME CLEANING
If you'd like to clean your jewelry at home, simply mix lukewarm water with a little mild soap, and use a soft bristle brush to clean the stone. After cleaning, dry with a soft cloth. For deeper cleaning, allow the piece to soak for 10 to 20 minutes, and then follow the remaining steps of the above procedure.
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[FEBRUARY ANNIVERSARY | BIRTHDAY COUPON]
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If you are celebrating a wedding anniversary this month, bring this coupon into the store to receive $100 off your purchase ($200 minimum purchase required). If you are celebrating a birthday, receive $50 off your purchase [$100 minimum purchase required].
Offer valid for in-store merchandise only.
Limit one per customer.
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| Expires 02/28/2019 |
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Vardy's Jewelers
10227 So DeAnza Blvd., Cupertino, CA 95014
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@VARDYSJEWELERS ON INSTAGRAM
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Store Hours
Tuesday - Wednesday 10:00 am to 5:00 pm
Thursday 11:00 am to 6:00 pm
Friday - Saturday 10:00 am to 5:00 pm
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Vardy’s Jewelers has been creating unique, handcrafted jewelry in Cupertino since 1981. Vardy’s is proud to offer distinctive pieces with timeless style. Old World European craftsmanship meets contemporary technology resulting in an extraordinary offering of custom and artistic designs of heirloom quality, designed and created on the premises. |
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