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HAPPY JUNE BIRTHDAYS FROM VARDY'S!
 
June is one of only two months in the year where there are two exceptional choices for a birthstone: Alexandrite or Pearl. How lucky is that, June birthdays?

ALEXANDRITE: EMERALD BY DAY, RUBY BY NIGHT

Alexandrite, along with sapphire and garnet, is a chameleon in the world of precious gemstones. Discovered in Russian emerald mines in the 19th century, Alexandrite is unique in that it changes color from green to red, depending upon the surrounding light source. A member of the chrysoberyl mineral family, it appears bluish green in daylight and purplish red under incandescent light.

Alexandrite gemstones contain traces of chromium, the same coloring agent found in emeralds. Like magical, mystical emeralds (which were also created via the most unlikely of circumstances), Alexandrite is quite rare and often more valuable than either rubies or diamonds.

Believed to strengthen intuition and creativity, Alexandrite is considered to aid concentration as well as bring good omens to anyone who wears them. While many of the most prized specimens still come from Russia, other noteworthy gems are mined in Brazil, Sri Lanka and East Africa.

PEARL: LUSTER SHAPED BY NATURE

Pearls are the only precious gems created by living creatures (oysters and mussels). Layers of calcium carbonate are deposited around microscopic irritants to form pearls, not grains of sand as is commonly believed. There are only two groups of bivalve mollusks, specifically salt water pearl oysters and fresh water pearl mussels, that use mother-of-pearl to create highly valued iridescent “nacreous” pearls used in jewelry. Pearls also do not require polishing to reveal their natural luster.

The rarest and most expensive pearls, aka 'natural pearls', are made in the wild. Most pearls sold today are cultured or farmed by implanting a grafted piece of shell or a round bead into pearl oysters or pearl mussels.

Pearls are classified into four primary categories: Akoya (classic white, round pearls from Japan), Tahitian (dark, exotic specimens from French Polynesia), Freshwater (affordable, fashion-forward pearls cultured in fresh water and available in a variety of shapes and colors) and South Seas (the Rolls Royce of pearls...generally the largest salt water pearls in terms of size and in luminous shades from white to gold).

Pearls are one of few gems not measured in carats. They are graded and characterized by size (in millimeters) and by reflective luster. The most prized pearls appear creamy white with an iridescent sheen casting many colorful hues. Cultured fresh water pearls may be dyed yellow, green, blue, brown, pink, purple or black; interestingly, "black" Tahitian pearls are not actually black but instead are deep shades of silver, green, blue or purple.

In many cultures, pearls symbolize purity and innocence, thus many brides choose to wear pearls on their wedding day. Pearls are also traditionally given as a 30th wedding anniversary gift.

We have a large selection of all types of pearls and can expertly restring your precious strands if they get damaged. Pearls make a wonderful gift to be passed down from generation to generation!

Sources: American Gem Society and Pearl Paradise
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BUYER'S GUIDE: ALEXANDRITE

COLOR

Color/color change is the most important factor when determining alexandrite’s quality and value. The brighter the colors and the more dramatic the change from bluish green in daylight to purplish red under incandescent light, the more valuable the gem.

CLARITY

Higher clarity may weaken alexandrite's color change, so color is much more important than clarity in this case.

CARAT WEIGHT

Like most precious gemstones, the per carat price of fine quality alexandrite escalates rapidly as you go up in carat weight. Top-quality Russian alexandrite has sold for as much as $10,000 for one carat.

 
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BUYER'S GUIDE: PEARLS

SIZE AND COLOR

Pearls generally range in size from 3mm to 14mm (South Sea pearls have even been found at 18mm!). Because pearls do not require polishing or faceting like most gems, finding a pair of pearls that match perfectly in size, color and luster can be difficult—and more expensive. Considering the lengthy amount of time to locate enough to make a necklace, a matched strand of natural pearls may sell for hundreds of thousands (if not millions) of dollars.

Because large pearls are so rare, the sweet spot is often found in smaller or medium-sized pearls. A necklace of lustrous pearls is a timeless classic, found in the jewelry boxes of the world's most fashionable and fashion-conscious women. This is a gemstone that benefits from contact with human skin, too; although sunscreens, hairsprays, perfumes and other substances can be harmful to pearls. The rule for pearls is "last thing to put on, first thing to take off". Careful cleaning with a soft, damp cloth is essential to prevent build-up that may damage the luster; please let us know if your pearls are in need of checking or restringing.
OUR LATEST VIDEO! VARDY'S: A FAMILY BUSINESS
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Ever wanted to learn more about what it's like to run a family business? Just in time for Father's Day, we are honoring our father (and founder), Vardy, with a brief peek into our daily life as the Vardy's Jewelers family.

Click here to view Vardy's Jewelers: A Family Business (you may also view it on our Facebook page!).

Happy Father's Day to all the amazing Dads out there!
 
[JUNE BIRTHDAY COUPON: $50]

If you are celebrating a birthday this month, bring this coupon into the store to receive $50 off your purchase [$100 minimum purchase required]. Offer valid for in-store merchandise only.
Limit one per customer.
Expires 06/30/2018
Barcode
000006012018
Vardy's Jewelers
10227 So DeAnza Blvd., Cupertino, CA 95014
CELEBRATIONS: WEDDINGS & ENGAGEMENTS
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Congratulations to Will and Kristi! We featured their mountaintop surprise engagement and joyful engagement session on our Facebook and Instagram stories (look for them under Instagram Highlights). The full set of photos is also on our website's Wedding Wall. The look on Kristi's face the moment Will proposed is priceless...we wish this adorable couple a lifetime of happiness!!

Got engagement or wedding photos for Vardy's Wedding Wall? Please send them our way!
 
@VARDYSJEWELERS ON INSTAGRAM
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Vardy's Jewelers

10227 So De Anza Blvd

Cupertino, CA 95014

(408) 446-2900

http://www.vardys.com
Store Hours
Tuesday - Wednesday 10:00 am to 5:00 pm
Thursday 11:00 am to 6:00 pm
Friday - Saturday 10:00 am to 5:00 pm


Vardy’s Jewelers has been creating unique, handcrafted jewelry in Cupertino since 1981. Vardy’s is proud to offer distinctive pieces with timeless style. Old World European craftsmanship meets contemporary technology resulting in an extraordinary offering of custom and artistic designs of heirloom quality, designed and created on the premises.