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SnapRetail helps local retailers engage customers and increase sales through email, social media and exclusive offers. We offer the only integrated marketing and sales solution that delivers proven results for higher store traffic and increased sales among local retailers throughout the United States.
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First, relax. We want to make the process as easy as possible. But, here are some things you can do to make the process go smoother:
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The emails you upload are your property, and no other retailers have access to these emails. For more details, take a look at our Privacy Policy.
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Yes! We are offering retailers the chance to try SnapRetail before you buy. Sign up for our free test drive today and get 14 days to fall in love! No credit card required and no obligation to buy.
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For our subscriber cancellation policy, please contact our Marketing Consultants.
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For the latest pricing information, please see our Pricing page here.
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Our Marketing Consultant team is dedicated, smart, passionate and very animated on the phone. We love our retailers and aim to please. We are available via email and instant message, but love the chance to talk on the phone. We still believe that personal touch is the key to a great business relationship. So, if you have any questions, comments or great recipes, please give us a call at 877-459-SNAP (7627).
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It's really up to you. Some retailers like using this time to learn more about SnapRetail. Or, some like to get insider best practices on using Facebook. And, some retailers also like the idea of having us do the marketing for them. We can actually take care of the dirty work (uploading lists, creating emails, etc.) while you take care of running your store. We need you to tell us how you want to spend that time!
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Though we are suckers for long-term relationships, SnapRetail only requires an upfront 3 month commitment from retailers. We know that it takes time to get comfortable with a new software system, and we think 3 months is a long enough courtship for you to fall in love. After your 3 months, you can walk away if you choose…with a sad country song playing in the background.
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Just sign up for SnapRetail. You can select how much time you might need and purchase then. Or, if you're already a paying subscriber, simply contact our Marketing Consultant team and they'll get you set up.
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SnapRetail will automatically renew your account based on the subscription length you choose. If you have billing questions, please call 877-459-7627.
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We are committed to keep your data for up to 60 days after you cancel so that if you change your mind, you can start back up with no problem.
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"My Calendar" is the easiest and most efficient way to plan out your marketing messages with SnapRetail. Use "My Calendar" to effortlessly view all of your past, current and scheduled campaigns. Edit your scheduled messages, add a marketing campaign or send a social media post right from "My Calendar." Need help thinking of a new marketing idea? No problem, we offer you our monthly Ideas to help you jumpstart your store's marketing.
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You can view all of the Ideas on the left-hand side of "My Calendar" and click on any one of them to read more information about how to use this Idea in detail. Each Idea description will be completely unique to that Idea and our recommendation for marketing. Simply drag and drop (clicking on an item and holding down your click, while moving it to another place) one of our Ideas onto the Calendar date you would like to schedule that message. Once you have dragged and dropped an Idea onto "My Calendar" you will be greeted with a pop-up message of the next steps to your message creation.
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These Ideas come from our Marketing, Social Media and Product Management teams. But more importantly, some Ideas have even been created from our subscribers, just like you! We wanted to make sure these Ideas are creative and geared toward independent retailers, and who better to ask than the retailers themselves? New Ideas will be available each month and you can even use Ideas from different months to use during the month of your choice.
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No, the "old" way of creating templates is now
replaced with a new fully flexible editor. Any drafts created
with the old editor expired on 1/21/2013. Online Photo Albums
and Vendor Templates will remain as they do
today.
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Flex Templating enable you to have more flexibility in your marketing messages. The editor allows you to drag and drop content widgets (text, images, store information, etc.) into your templates to make them truly reflect your store's personality. Once you choose your widgets, we have tons of ways to help you customize them. Check out the How-To Video here to see all of the new features.
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We have kept the most popular templates, but now they are fully customizable with our new editor. These can be found in the "Snap Templates" section and will be available for you to use now and in the future. What's even more exciting is that we will continue adding more beautifully-designed templates every month.
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Our designers are already hard at work to create new templates in a variety of styles for you. And, remember, now you can create your own templates from Snap's or from scratch and re-use them again and again.
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We have plans to offer great stock photos and clipart for you to use in your email and social media posts FREE with your paid subscription!
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Drag and drop the coupon widget on to the email editor. Fill out your coupon's header and description. It is your choice if you would like to add an expiration date (future only). To create a barcode, enter in a max 10 digit alphanumeric code either from your POS or a combination that you create. Once you click submit, the barcode will appear on your coupon.
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Yes! These are available under "Email" on the Create and Send drop down, and they work the same way they did before.
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No! You can create as many templates and store as many images as you like!
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My Templates are flexible email formats that you create to match your store's personality. If you have an email format that you would like to use again (like a newsletter), then you can save it as a template on the last step when you send it, adding a category to make it easy to find next time. And the exciting thing is, you can re-use this template again and again, simply inserting your updated text each time!
The My Emails section shows all of the emails that
you have created, both past and future. Here you will see
upcoming, sent, and cancelled emails. From here, you can
cancel any pending emails as well as re-use any past emails if you
want to send out the same exact email you sent.
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Click on "Create Your Own" and then drag an image content widget into the body of your email and click on "Select Image." Upload your image in .jpg, .pdf, .png or .gif format, and adjust the container height by using the slider on the left. With the new editor, you can now link your template to a URL by entering it into the Click-Through Image Link box. Finally, adjust your header and footer and store information and you're all set!
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Snap-In-The-Box as a feature has been discontinued. If you want to recreate something similar, you can use our Online Photo Albums or new Flexible Templates. If you need help, please call your Marketing Consultant.
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Snap-In-The-Box drafts will be available until 12/31/2012.
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There is a slider on the left-hand side that will let you increase or decrease the image container size. In addition, once you've selected your image, if you'd like to zoom, crop, or apply other photo editing treatments, you can click on the "Edit Image" button on the left side.
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Yes! When you select your image, you have the option to specify a web page where your customer will go when she or he clicks on it. If you decide not to do this, the image will link to your landing page for that send.
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Yes! Both the original image and the newly edited one will be saved to your account. You can access these in the Image tab at the top, as well as select this image in future emails and social media posts.
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Yes, we have introduced an HTML editor that enables you to paste your HTML code into emails to send using your SnapRetail subscription. You can find this option under "Create and Send", "Email" then "Code Your Own" right under the "Create Your Own" button. You can even insert images from your SnapRetail image library. Don't know anything about HTML? We suggest that you stick with our flexible template editor to make creating your marketing a breeze.
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There is a simple uploading process for importing your already existing customers. In the Customers section, you can choose the option Add & Manage Customers; this option will bring you to two different options to add your customers, either individually or many at a time. You will go through a detailed series of step like matching your spreadsheet fields with ours, and putting your new customers into email lists. You can also add customer emails one-at-a-time. Don't forget to add our SnapRetail App to your Facebook business page and new email addresses will be transported directly to your SnapRetail account. Go to your Facebook page to edit your information, there you will find Application settings, search for "SnapRetail" and follow the directions from there.
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By going into your current email center, you can export your customer group to your personal computer. Be sure that you select Excel XLS or CSV format. Then follow the steps for uploading your customer group into SnapRetail.
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Not a problem. If you upload a customer's email address and contact information into SnapRetail and they are already in the system, that new information will now replace the old information. The customer is not duplicated; it is just updated and will only count once toward your customer limit. Also, if that customer already belongs to multiple email lists, their information will be updated in all places.
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All customers uploaded from a spreadsheet should be put in an email list as soon as they are added to SnapRetail. It's important for customers to be put into email lists because emails are only sent to email lists, not individual customers. If some of your customers somehow don't end up in email lists, they will be identified on the Add & Manage Customers screen in the "Filter" section so you can easily put them back into an email list.
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Deleting an email list means that you no longer want to segment customers into that particular grouping. Deleting an email list won't delete the customers who belong to that group. Your customers will remain on your general customer list but will not be able to receive emails until they are put back into another email list. We make it easy for you to identify customers who aren't in any email lists so you can easily put them into one. Just visit the Add & Manage Email Lists page and look at the "Filter" section.
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You can add up to five customized fields in SnapRetail. In your spreadsheet of customer email addresses, your custom fields can be located anywhere on the spreadsheet and have any column header you choose. When you upload your customers into SnapRetail, you'll have the opportunity during the "Add Customers from Spreadsheet" process to select the column header of Custom 1, Custom 2, Custom 3, Custom 4 and Custom 5 for your customized fields. Once you have finished uploading your group, these fields and the corresponding data will appear in each customer record. Examples of Custom Fields are: Birthday, Anniversary, Male or Female, etc.
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We've made it easy for you to communicate with as many customers as quickly as possible. To do this, categorize customers into email lists and send email campaigns to the email list with one click. SnapRetail is about efficiency, who would want to send an email campaign to one person when you have the option of sending to hundreds at once?
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At the bottom of every email, customers will have the option to unsubscribe from the email list, as per CAN SPAM laws. When they have unsubscribed, they will be a part of a "do not mail" group and will no longer receive emails from your store. Once a customer has unsubscribed, it is recommended that you delete them immediately. Since SnapRetail subscriptions are metered by the number of customers in your account, you don't want unsubscribed customers counting against your customer limit. We identify unsubscribed customers in two places: View Campaign Reports and Add & Manage Customers. Both places provide you the opportunity to delete the unsubscribed customers from the system.
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SnapRetail will attempt to send to every email address you provide. However, delivery attempts sometimes fail. Email addresses can be invalid or consistently bounce. After several failed delivery attempts, SnapRetail will consider these email addresses to be undeliverable. We recommend that you delete these undeliverable and bounced email addresses from the system. Since SnapRetail subscriptions are metered by the number of customers in your account, you don't want customers with undeliverable email addresses counting against your customer limit. We identify these types of email addresses in two places: View Campaign Reports and Add & Manage Customers. Both places provide you the opportunity to delete these undeliverable email addresses from the system.
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To easily upload your customers into SnapRetail, you must first get them into a spreadsheet format. This can be Microsoft Excel or similar programs. We advise exporting your customers from all of your sources (which could include Outlook, AOL, other email providers) and organizing them into a spreadsheet. When you are done organizing your customers, go ahead and add them into our system. You can keep adding customers every time you get new ones or you can wait and compile customers into one spreadsheet and upload them all at once.
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A: We have two ways for you to grow your lists! If you navigate to the Manage Customers section and click the Collect Emails button, you will be given the choice to collect from the web or Facebook. Web collection will create a form that you can provide to your website manager to post to your site. Facebook collection will install an app on your Facebook page for customers to sign up with. Either way, customers will be added to your SnapRetail account in real time and you will be able to see a count of new subscribers on your Dashboard.
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Being able to show your customers what you have in your store is the best part about email marketing. Upload images from your personal computer, company website and digital camera into your email templates with a simple 2-step browse-and-click process. This will personalize your email campaigns and will make them look more professional to your customers. You want to catch their eye? Great visuals do just that.
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All images should be a JPG, GIF or PNG with a DPI of 72 or higher.
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When uploading your own photos, it's best to put them into a category that you will recognize later. Create and re-name categories within your SnapRetail account and add descriptions for your records. We also have a naming feature where you have the ability to add "tags" to individual images that are used as keywords when you search for your content later.
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You can download the app from iTunes here or from the link on your dashboard. Now you can take pictures on your phone and upload them directly to your SnapRetail account from anywhere! Once you submit the picture on your phone, you will see it appear in your image library, ready to be used in your marketing.
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Great news! You don't have to install anything on your computer to send email, Facebook and Twitter messages. All marketing messages are created and sent from the SnapRetail website after you log into your account. We have made this a one-stop-shop for you to customize all of your marketing methods and get traffic through your store.
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You never have to worry about any of your email marketing or Facebook and Twitter messages with SnapRetail. Watch your campaign's success grow and grow by visiting the View Campaign Reports page to see the Message Status. "Pending" for campaigns you have scheduled for the future or what campaigns have been successfully sent. SnapRetail system will constantly monitor for emails to be sent out, if an email is due it will process the information and send it out.
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The View Campaign Reports page is where you can find all of the information you need about recently sent emails, Facebook and Twitter messages. With customized dashboards and reports, you'll learn how many customers are reading your emails and how they are responding to your Facebook and Twitter posts. This reporting is customized for you and your store, all the latest news on customers' click-through will be reported and recorded for you. You can also see which individual customers have bounced or unsubscribed from your emails by clicking on the blue hyperlinked numbers on the Reports page.
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Our Marketing Consultants can be reached at (877) 459-SNAP between the hours of 8:00 AM and 8:00 PM (EST) or online at service@snapretail.com. Our Marketing Consultant Team is the best of the best, and is always ready to handle any of your questions or concerns. You can also chat with them live by clicking on the button at the bottom of the screen to launch an instant message chat conversation.
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We recommend that you use the latest versions of Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Internet Explorer. If you are using a computer with Windows XP, you will not be able to upgrade to the latest version Internet Explorer. In this case, we recommend that you use Google Chrome or Mozilla Firefox. If you do not wish to use a different browser, you can install this plugin, which will allow you to continue using SnapRetail with older versions of Internet Explorer.
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Did you know that over 175 million people access their Facebook account every 24 hours? Or did you know that the average number of "tweets" per hour on Twitter is around 1.3 million? Maybe you should be asking yourself, why haven't I already started using social media as a marketing tool? Social media is the latest and greatest way for people to keep in touch. Uploading images and videos, and adding information to a personal profile is as easy as a click of the mouse. Today, it is a perfect way for any company to bring recognition to their brand and get to know their customers. Retailers who aren't using social media are surely missing out on a huge market of free advertising, and the spider web effect that has become the social network.
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Facebook and Twitter are the channels of social media that SnapRetail uses to ensure that your store is marketed to your customers and their networks successfully, along with email marketing, of course. Facebook and Twitter provide you with "fans" and "followers" who keep track of your business by reading your emails and updates about new products, events, renovations, etc. You can tell your customers all of the changes that may be happening around your store and keep them in the loop with sales to ultimately drive your store traffic.
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Keep SnapRetail close to your heart by becoming a fan of our Facebook page. To learn more about the industry and read the best tips and advice straight from SnapRetail, you can also visit our blog.
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There are two ways to create social media posts to either send immediately or schedule for the future. First you can create a Facebook and/or Twitter only post from "My Calendar" by dragging and dropping a suggested Social Media Post onto a specific date. You can create your post right from the pop-up message that will appear next. The second avenue is to go to Create & Send > Social Media Post which will bring you to another page to create your Facebook and/or Twitter posts from there. All of these scheduled posts will be posted to your Facebook and Twitter pages that you have connected through your My Account page.
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Now you can link your Pinterest account in your My Account
settings so that the Pinterest logo appears in your social media
widget in the Email Editor.
Also, a new PinIt option will appear under the image editing
tools. Once you click on the checkbox, a PinIt button appears under
the picture. You can change the default caption or where the pin
will lead back to (the default is the email landing page). When the
consumer clicks on the PinIt button (via email, social media or
your landing page), it will open a window in Pinterest with the
suggested caption. Your customer can pin to the board of their
choosing. The pin will appear on your customer's board. Other
Pinterest users can now re-pin it. If a pinner clicks on the pin,
it will take them to the URL that you set.
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The beauty of this application is that you decide when and how often you want to send your email campaigns to customers. The best rule of thumb is to think of yourself as the customer, what kind of information would you want to hear from your favorite independent retail store? Would you want to hear about brand new products, upcoming items or store events…or maybe all of them? Send emails about everything you would be interested in as a customer. We suggest sending one to two emails to your customers every month, unless you are running a special monthly event or sale.
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When filling out Settings, you will be able to choose the email address you wish your customers to see who it's "from." You will also be able to choose the name that appears when customers are opening their inbox. This is where it will say for example: From: Louise Smith louise@louiseuniquegifts.com. At the bottom of every email your customers will see your store logo and information, noting that it's personalized and coming straight from you.
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If your store has moved or the phone number has changed, not a problem! Just update the My Account page. The data will change automatically and from that point on be present when adding your contact information to your email templates. Every time a new email is created, the latest contact information is obtained.
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When your customers click on your emails, they are taken to a page on the web that looks like the email. This is called the email's "landing page." In the past, this landing page did not change if you update your store's information in My Account (e.g. Store Info, Hours, Description, etc.). With the launch of our new flexible editor, however, the landing page will be always show whatever information you have in your My Account page, even if you change it after the email has been sent. The email itself, however, will reflect the old information.
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Your store color palette can be changed in the My Account page from the SnapRetail navigation bar. These two colors are the ones that best represent your store. These colors will be used in any Online Photo Albums that you send. You can change your color palette at any time.
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Partnering is the relationship between retailers and vendors. You request vendors to be your partners. When a partnership has been confirmed, you have access to all of that vendor's pre-made templates and product images. You want access to these templates complete with product images to use in your email campaigns. How impressed will your customers be when you send them a marketing message, complete with a professional images and promotional information, straight from your store? Start partnering with vendors you carry in your store by going to the "Vendors" tab.
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The Retailer Number helps vendors identify your store when considering your partnership request. Most vendors will search your store by Retailer Number if your store seems unfamiliar to them.
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Accepting and denying partnership requests is up to the discretion of the vendor. We certainly know that vendors are just as busy as retailers are, so it's important to be patient. Vendors are notified when there are new partner requests, and they are also notified via email and phone if they still have pending partnerships that need to be answered. Happy partnering!
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A Potential vendor is a vendor that doesn't hold any actions from you. This is a vendor that you haven't asked to be partners with yet, but showing Potential says that you certainly have the option to. A Pending vendor is a vendor you have requested to partner with but the vendor has not approved or denied your partnership yet. This means you are technically waiting on their response, whether it be denied or approved, you cannot use or view their templates until the vendor approves your partnership request.
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When a vendor denies your partnership, the vendor must give a reason as to why. There will be a reason grouped on your Partnering page, for your viewing: such as missing a credit reference sheet or an outstanding balance. You can read the reason and act accordingly. You can re-request to partner with the vendor at any time, but it's wise to be conscious of the first denial when re-requesting.
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Interested in your choices of vendor partners? You can see the group of the participating vendors here. There is also the complete list of SnapRetail vendors on the Vendors tab within your account; these vendors are constantly being updated.
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A vendor template includes a single image, promotional copy and like all templates, your logo and store information at the bottom. All you need to do is approve and send! But if you don't like the promotional message that the vendor has provided with the template, you can always change it. SnapRetail is really just that easy, partner with vendors, choose templates, and send to customers.
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If you are interested in carrying a new vendor in your store the Partnering page is where you can reach out to new vendors by clicking the "I'm Interested" button. This will send your contact information directly to that vendor and they will contact you with how to become one of their selling retailers.
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The retailer number is your account number or customer number with the particular vendor you are requesting partnership with.
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Exclusive Offers are a product offer service, provided by SnapRetail, which were created just for local retailers with physical stores. We provide exclusive product specials that you can offer to your customers through online purchasing, without reducing your profits. In fact, you receive 10% of sale price without having the inventory risk. SnapRetail's merchandising team works closely with vendors to create offers that can't be found anywhere else.
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SnapRetail's merchandising team creates unique offers from top gift and home brands. You pick the product specials you want to offer and where they should be marketed- Facebook, Twitter and Email. When choosing to deliver via email, you can choose which of your email lists you would like to send to, that way you can target your message to the right audience. Customers easily buy online and the product is shipped to your store. Customers will buy more while they are picking up their items in your store. You have the option to attach a coupon to every offer to encourage repeat business!
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Yes, simply check SnapRetail Available Offers for current and future offers.
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Nope! We try to make this as easy as we can for you. You don't have to host the inventory for these particular offers- which gives you a great opportunity to experiment with new vendors! We also support the shopping cart capabilities to make sure every transaction goes smoothly.
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At this time, Exclusive Offers are for the continental United States only. Due to shipping costs, tariffs and customs, we cannot ship to AK and HI.
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Participating in Exclusive Offers is included in your SnapRetail membership! Register to become a SnapRetail member today. If you are an existing subscriber, you automatically have access to Exclusive Offers.
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A type of promotion that gives you the ability to promote across the gift and home décor industry. They can be vendors you carry in your store or new vendors you want to experiment with- without taking on additional inventory! And once you've joined the Daily Offers service, you have the ability to "participate" in any offer you want to promote to your customers.
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Vendor-provided Exclusive Offers allow you to:
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Sales tax will be added to the price of the item based on your local laws. The tax will then be remitted to your store. You will be responsible for remitting the tax to the government. You will receive the applicable sales tax with the commission check.
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Participating in available Exclusive Offers means you may want to participate in exclusive promotions provided by vendors. When participating in these types of offers the date is already set and chosen for you, and you have total control over the text in the optional coupon. You can also increase your visibility by choosing to have SnapRetail send automatic resends of your Exclusive Offer. These resends are calculated for you using the duration of the offer to make sure you get the most exposure to your customers out of this Exclusive Offer promotion. You can see available Exclusive Offers on your Dashboard, which is the page you see when you log into SnapRetail.
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You'll need to provide the following information:
Store name and store Information (such as address, phone number, hours, website URL)
Store description
Store logo and store front image
Tax rate
Email distribution list
Connection to social media sites (if applicable)
Return Policy
We will work with you to collect this information. The entire process should take only 30 minutes or less. If we already have this information from you because you are an existing SnapRetail customer, then this is great! Your store is all set up, and we will contact you if anything is missing.
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Check in with your offer reporting statistics in the Reports > View Exclusive Offers Reports section. This is where you can find all of the information you need about offers you have run in the past, ones that are currently running and offers that are scheduled for the future. Keep track of email deliveries, open rate, page visits and more importantly how many items you have sold. This is your hub of all the information associated with your Exclusive Offers and it's important to check in with this data as often as you can while running an Exclusive Offers promotion.
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In the Reports > View Exclusive Offers Reports section, each offer that you have participated in will have a "View Order Summary and Tracking" link for you to see the corresponding tracking number of your Exclusive Offer delivery. In addition, your Order Summary will have a list of all of the customers that have purchased and you will be also able to check off the customers who have come to pick up their items(s) on this page, so you can keep track of it for your records.
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We will track every offer you sell over the course of a month. We will then provide you a check with your commission and applicable sales tax within 30 days after the end of the month. For instance, we will send you a check for all of the offers you sell in June by the end of July.
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The voucher has an expiration date of 90 days, unless longer as required by your state law. We encourage you to contact your customer much sooner to determine if they plan to pick up the item.
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You choose how to handle returns based upon your own policy. The
SnapRetail team will advise you on this issue so that you can make
the best decision for your store.
If the item is damaged or defective in the path from the vendor to
your store, please contact the vendor directly or contact
SnapRetail, and we will facilitate a return or exchange between you
and the vendor. If the item is discovered as damaged or defective
after customer pick-up, then SnapRetail will work with your
customer to handle the return.
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No. A custom page, branded with your logo and store information, such as address, store hours, directions, etc. will be created by SnapRetail. You'll just need to work with us before the program starts to collect this information for your store. There is no charge for this custom page.
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No. That's the beauty of Exclusive Offers. You don't have to purchase these products. So you have no up-front cost to participate. And even better, you receive 10% of the consumer purchase price for each item sold as your commission! You also get the opportunity to try new products and new vendors risk-free!
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These offers will be presented as online-only to your customer so we are not setting an expectation that they can be found in your store. Obviously, if you sell a lot, you might want to consider carrying similar products or vendors in your store in the future.
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Yes it is. Because our company was founded with the sole mission
of helping independent retailers grow and compete in the changing
retail landscape, we put significant thought into designing a daily
offer program that makes sense to you. So the way that Daily Offers
work may seem different than what you are expecting, but rest
assured that we built it with you in mind, and we reviewed it all
with our legal and accounting teams.
Here's where we might seem different - When we were designing Daily
Offers, you told us that it was very important that the daily
offers came from YOU, not a third party source (like Groupon). In
order to do this legally and most effectively, YOU are represented
as the RETAILER to your customer. This means that they are buying
from you, not directly from the vendor or not from SnapRetail. So
in this scenario, you are placing an order with the vendor for the
products purchased by your customer, and you have responsibility
for providing that product to your customer when they present the
voucher. This is explained fully in the Terms and Conditions which
you can find here.
In some cases, the vendor needs to know that you are a legitimate
retailer, and they will ask for your tax exempt resale certificate
in order to ship the products to your store.
Additionally, SnapRetail (through Daily Offers technology) is only
the transaction processor - meaning that we deliver your offer to
your customers, take orders, process the payments, and notify you
and the vendor of the sale. We never actually take responsibility
for the product itself - we don't buy it from the vendor or own it
in any way.
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You will be contacted to answer any additional questions you may have and to get you started. As we stated previously, it should only take about 30 minutes and then you will be on your way!
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Call SnapRetail at any time between 8:00am-8:00pm Monday through Friday at 877-459-SNAP (7627) or email us at service@snapretail.com.
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SnapRetail will feature over a dozen product offers and although you can't mix and match the dates, you have complete control over how many offers you promote to your customers.
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Most Offers will arrive to your store 7-14 days from purchase. Each product offer page will indicate the expected arrival time to the customer before purchasing.